Kite Attitude & Foil Attitude
These brands were created by Donatien Roger and are operated by Hard-Core Riders, a company based in Mont Saint Aignan, near Rouen in Normandy. In 2008, we invented the concept of universal kite control bars, which can be adapted to all kites on the market. The bars are highly secure with release systems that meet the most stringent safety standards.
We were also the first to register a quickrelease system that complies with the Afnor NF S 52-503 standard. See the FAQs for more information on safety standards. We also launched Foil Attitude in 2024, which sells foils for kitesurfing, wing surfing, surf foiling, sup foiling, and pumping. The foils are designed by Maxime Nocher, 10-time world champion in freestyle and mainly in kite foiling.
Maxime is a very talented rider and also very experienced in all areas of design (hydrofoils, Flymaax box wings, etc.). Maxime worked for companies such as F-One, Chubanga and Flymaax.